Shopping is a gateway into Vietnam’s cultural, social and
culinary heart. In addition to offering affordable textiles, handicrafts and
tailored attire, shopping is an easy way to meet local people, boost language
skills and give back to the community. The bargaining process, however, can be
difficult and overwhelming to shoppers inexperienced in Vietnam.
The following tips will assist you to engage a shop vendor
successfully, whether you intend to buy fresh food from local markets
throughout the country or electronic goods at one of the few department stores
in
Hanoi or
Ho Chi Minh City.
Srart bargaining for basic items such as fruit
Browse items at fixed
price stores
A research excursion to a fixed price store provides the
greatest indication of an item’s value range - giving an amateur bargainer the
confidence needed to later set a price and stick to it. The tourist hubs of
Vietnam’s most popular destinations - Phạm Ngũ
Lão in
Ho Chi Minh City,
Old Town
in
Hoi An - all have fixed price shops with slightly inflated prices. These
stores generally display signs in English at the entrance so you can identify
them.
Know the exchange
rate, or fake it
Stall vendors can quote the price of an item in either US
dollars or Vietnam Dong, so it’s important to get to know exchange rates before
shopping - at A$1 to 22,124.42 Vietnam Dong on 30 January 2012, it’s difficult
to just wing it. Shopping with local currency is generally cheaper than paying
in foreign dollars and it’s useful to carry a range of different notes to
provide the correct amount of money agreed on through bargaining. In lieu of
carrying a currency exchange phone app for assistance on the road, I often create
a business card-sized note that lists the local currency in ascending five or
ten Australian dollar denominations. This enables me to quickly identify
Vietnamese prices in familiar terms.
Local currency is cheaper than foreign dollars
Learn basic
Vietnamese
Communicating in Vietnamese with a shop vendor at the
beginning of a conversation sets a positive tone for the negotiation process.
In addition, you might just be good enough to fool people into thinking you’re
an expat accustomed to local prices and avoid inflated tourist quotes. Simply
say “xin chào” (pronounce sin chow) as a greeting, “bao nhiêu” (bow new) to ask
“how much?” and use numbers from one to ten, if possible. If you want to give
the vendor some tongue ‘n cheek, respond immediately to their starting bid with
“đắt quá” which means “too expensive”.
It’s important to remember the Vietnamese language includes
six different tones, making it difficult to accurately pronounce words. Even if
you fail miserably at speaking Vietnamese properly, keep smiling and trying.
Locals often find language mistakes incredibly entertaining!
Pick your time and
place, carefully
You should never go shopping in
Vietnam during the morning.
Vietnamese people believe the sign of the first customer of each day has the
power to determine the business’ performance for the rest of the day. For
example, if a woman born in the year of the Tiger entered the store of an
incompatible man from the year of the Ox, the man could become upset that she
has caused his sales to drop. It’s smarter to go shopping after lunch, when
most businesses have already received their first order.
Learn from others
One of the best methods for learning anything is to copy the
actions of others. If you’re not ready to engage in your own negotiation, watch
someone who appears to be good at bargaining - someone who enjoys the process,
is confident and pays a fair price. Pay special attention to body language and
prices. You will notice that better bargainers approach shopping like a social
game and struggling shoppers appear defensive and uncomfortable. The next step
is to try bargaining on your own.
Floating markets at Can Tho, Mekong Delta.
Start low, but not
too low
It’s a huge misconception that shoppers should offer only a
third of the price quoted to them by the store vendor. This is often too low
and can cause offense. If you follow all of the previous steps to now, you will
be ready to identify an appropriate price for the item you want and have the
ability to successfully negotiate to achieve an outcome that will leave both
you and the stall vendor happy. Ask the shop owner to set a price and then make
your offer in response, starting a fraction lower than what you intend to agree
on. The final price is often 10-50% less than the starting value.